Tuesday 4 February 2014

Tomi Ungerer - Horrible. An Account of the Sad Achievements of Progress (1960)



Horrible. An Account of the Sad Achievements of Progress, New York, Atheneum Publishers, 1960.

Tomi Ungerer’s Weltschmerz. Eine Bilanz der traurigen Errungenschaften des Fortschritts, Zurich, Diogenes Verlag, 1961.


                These are the same volume. Its one of my favourites – it contains a mixture of cartoons and photo-montages. Some of the material appeared in earlier advertising campaigns. The introduction by Art Buchwald, an American humourist, is quite funny and it mentions that Ungerer was one the top names in advertising at the time. It’s odd that there hasn’t been a subsequent collection of his advertising work. I don’t recall seen much of his advertising work on display at his museum either. I think that gives me an idea for subsequent posts...




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