So who is Sgt. Pepper?

I like looking through old music and literary magazines, especially those from the 1960's. Its interesting to read contemporary reviews of albums, books and movies in their original context before the subsequently mythologising over subsequent decades. You can also find references to some lost nuggets too.

This neat advert is taken from International Times, 2-June 1967,  just one day after Sgt. Pepper was released. Its seems proposterous to me that anyone could not know who was behind the Sgt. Pepper album. Clearly, the marketing team at EMI were worried that the IT reading hippies might forget.

I reckon this might make a good T-Shirt design.

Advert in IT, 2-June-1967