1961 - Tomi Ungerer Adverts

A lovely set of designs for Mademoiselle shoes. Again, very similar collages to those appearing in Horrible (1960)

 

 

Designs for Scotch Whisky. The designs look more like those published in the Ungerground Sketchbook (1964).

A 2-pages ad for Du Pont Chemicals. Fatboy Slim paraphrased the tagline "Better Living Through Chemistry" as the title of his 1996 album.

1960 - Tomi Ungerer Adverts

The New York Times ad-men must have liked his 1959 designs as they commissioned a further set of designs for 1960.

1959 - Tomi Ungerer Adverts

 

 

Interesting use of newsprint in these colourful 1959 adverts for the New York Times.

1958 - Tomi Ungerer Adverts

I'm not sure whats being advertised here, but Ungerer's work is very similar to the works appearing in Horrible (1960).

1957 - Tomi Ungerer Adverts

To be added...

1956 - Tomi Ungerer Adverts

Examples of Ungerer's designs from 1956

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This is very similar to his style of work appearing in his 1960 book Horrible. Its interesting that its in French - presumably he worked in advertising in France prior to his move to America.

Tomi Ungerer - Horrible. An Account of the Sad Achievements of Progress (1960)

Horrible. An Account of the Sad Achievements of Progress, New York, Atheneum Publishers, 1960.

Tomi Ungerer’s Weltschmerz. Eine Bilanz der traurigen Errungenschaften des Fortschritts, Zurich, Diogenes Verlag, 1961.

                These are the same volume. Its one of my favourites – it contains a mixture of cartoons and photo-montages. Some of the material appeared in earlier advertising campaigns. The introduction by Art Buchwald, an American humourist, is quite funny and it mentions that Ungerer was one the top names in advertising at the time. It’s odd that there hasn’t been a subsequent collection of his advertising work. I don’t recall seen much of his advertising work on display at his museum either. I think that gives me an idea for subsequent posts...